Can IT Services Help How Clients Perceive Your Company?

by Yehuda Cagen 29. July 2010 12:27

In the IT services world, we always hear buzzwords like TCO (total cost of ownership) and ROI (return on investment).

But what about using IT as a tool to maintain or enhance public perception? Determining the ROI of keeping a well-kept lobby or hiring friendly staff may be difficult, but it can mean all the difference in the world in creating a credible and professional image.

Constant technology problems send a bad message

Though we may beg to differ (wink, wink), no computer service is perfect. But if you’re constantly apologizing for server downtime or systems malfunction, your clients might start searching for a competitor whose technology does work.

If you’re having a hard time dealing with your in-house IT systems, IT outsourcing can be a viable option. But make sure you’ve done your homework first. Here are a few tips to finding the right IT outsourcing partner.

Whatever you do, make sure to keep your systems available. You never know when a client might take his or her business elsewhere.

Never lose your client’s data

Losing your client’s data makes you look irresponsible and unorganized – no matter how justified it may be.  In today’s marketplace, there’s just no excuse.  

Make sure to back up your data. You can do it yourself or choose from an array of hosting services that will do it for you via the Internet.  Here are a few tips for backing up your data.

Remember, there are only two kinds of users—those who have had a hard drive crash already, and those who will. Make sure you have a solution in place.

A solid IT infrastructure can make the difference in the eyes of your clients and prospects.

We hope you have found this information helpful. If you would to learn more about this subject, please feel free to contact us:


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